kids running at school

In 2006, the American Heart Association and the National Football League (NFL) teamed up with a goal to get kids physically active and improve their overall health. Together, we created the NFL Play 60 Challenge, an in-school curriculum that helps teach educators and students the importance of 60 minutes of physical activity a day and provides examples for teachers, students, and parents on how to incorporate physical activity breaks into their daily lives.

Our work together has allowed us to reach kids in their communities, in a fun and engaging way. Together, we’ve helped more than 5.5 million students engage in physical activity. The work doesn’t stop there.

The American Heart Association and the NFL have identified three focus areas for continuing to improve physical activity in youth.

  • In-school digital Virtual Experiences that teachers can tune-into with their students
  • At-home engagement through the NFL PLAY 60 App
  • Going direct to the community by piloting a Collective Impact Model approach

Explore all of these opportunities and learn how we continue to increase physical activity in our youth and have a positive impact on their overall health.

NFL PLAY 60 Challenge

The NFL PLAY 60 Challenge inspires middle school children to be more physically active and helps schools become places that encourage active lifestyles year-round. 

Boy with football in tunnel
NFL Play 60 App Icon


The NFL PLAY 60 App inspires and encourages kids to get 60 minutes or more of physical activity each day. 

Virtual Experiences

Immerse your students in a series of dynamic virtual experiences that offer an exclusive behind the scenes pass to exciting state of the art locations that bring critical topics to life and captivate students like never before. Standards-aligned companion activities encourage deeper student exploration key themes in school and at home.

Kids Playing Flag Football