Kroger

Kroger is a longtime American Heart Association (AHA) supporter, primarily through its participation in the Life is Why consumer campaign and sponsorship of the AHA’s Healthy for Good initiative. In February 2021, Kroger stores nationwide participated at all store registers by asking customers to Fight Hunger With Heart. Funds raised have helped Kroger, Kroger Health, the Zero Hunger | Zero Waste Foundation and the AHA work together to fight food insecurity in communities everywhere.

Kroger also generously supports the AHA at local events across the country, including Heart Walks, Heart Balls and Go Red for Women luncheons. In 2019, Kroger Health committed to a national sponsorship with American Heart Association’s Healthy for Good initiative, helping the AHA to inspire and empower customers to take a closer look at how their nutrition choices can impact and improve their health.

o In February 2020, Rodney McMullen, Kroger’s Chairman & CEO, was appointed to the AHA’s CEO Roundtable. In 2021, Colleen Lindholz, President of Kroger Health, served as the Executive Chair of AHA’s Heart Mini, the largest single-day fundraising event in Greater Cincinnati.

Funds raised will ensure Kroger, Kroger Health, the Zero Hunger | Zero Waste Foundation and the AHA can work together to fight food insecurity in communities everywhere.

National Supporters and Retailers

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Thank you, Advance Auto Parts, for your support of the American Heart Association’s Life is Why Campaign.

AT&T proudly supports the AHA by inviting customers to donate $1, $3, $5, $10 or more in-store and online.

Big Lots is proud to invite customers to donate at the register to support the AHA’s Life is Why campaign in February.

For every heart collection item sold from February 1 - 28, Brighton Collectibles will donate 10% of the purchase price to the American Heart Association’s Life Is Why™ Campaign.

CEFCO proudly invites their customers to donate while at check out during the month of February in support of the AHA's Life is Why Campaign.

For every custom-ordered Limited Edition Centennial Carbon Fiber Shelby GT500CR sold in 2024, Classic Recreations will donate $100,000 of the purchase price.

CVS Health is a Proud National Sponsor of Go Red for Women.

CycleBar is proud to support the American Heart Association's Life is Why campaign during the month of February.

For every Life is Why Collection box sold from November 1, 2023 to October 31, 2025, Daily Harvest will donate $20 to the American Heart Association’s Life Is Why™ Campaign.

Kirkland’s Home proudly invites customers to donate $1 or more at checkout, in-store or online at various times throughout the year to support the AHA.

For every LaceUp Weights sold from October 1, 2022 to June 30, 2024, LaceUp Athletics will donate $1 of the purchase price to the American Heart Association’s Life Is Why Campaign.

Lipton is a proud national Life is Why sponsor.

Nectar is proud to invite customers to donate to the American Heart Association’s Life is Why campaign at checkout during select times throughout the year.

During the month of February and throughout the year, Orangetheory Fitness will engage their members and communities by offering donation-only classes in support of the AHA.

From February 3rd, 2023 through January 31st, 2024, users who complete their “streak” of 150 minutes of elevated heart rate using the Paceline app can choose a $1 donation to the AHA as their weekly redeemed reward.

Pilot will invite customers to donate at the register in support of the AHA during the month of February.

During the month of February, Pure Barre is proud to support the American Heart Association by offering members the opportunity to donate at participating studios.

For every pair of shoes sold in the DMX Athletic Leisure Shoe Line from 1/1/24 to 12/31/26, Reebok International Limited will donate $1.00 to the AHA's Life Is Why™ Campaign.