Big Lots

Big Lots is a proud Life is Why retailer

For the fourth year in a row, Big Lots is celebrating American Heart Month in all of their stores across the country. Big Lots customers and associates are teaming up to raise awareness and funds to help women live longer, healthier lives.

From February 1-29, 2024, customers can donate at the registers in any Big Lots store. Every dollar raised is helping fund the mission of the American Heart Association, which has directed millions in research focused on women’s heart health and maternal health.

In addition to Big Lots support of Life of Why, the Big Lots Foundation is a national Supporter of the American Heart Association’s Go Red for Women initiative.


Thank you to Big Lots customers and associates for helping the American Heart Association raise awareness about the signs and symptoms of heart disease and stroke!

Together, we’re helping women live longer, healthier lives.

Since 2022, The Big Lots Foundation has pledged $1.5 million to support Go Red for Women, and Big Lots customers have donated over $3.1 million through Life is Why.

Thank you to Big Lots and the Big Lots Foundation for turning their orange RED for American Heart Month!

woman's hand writing a name on a heart-shaped donation paper

National Supporters and Retailers

See what others are doing

View all supporters and retailers
CEFCO logo
CEFCO proudly invites their customers to donate while at check out during the month of February in support of the AHA's Life is Why Campaign.
Daily Harvest logo
For every Life is Why Collection box sold from November 1, 2023 to October 31, 2025, Daily Harvest will donate $20 to the American Heart Association’s Life Is Why™ Campaign.
Nectar logo
Nectar is proud to invite customers to donate to the American Heart Association’s Life is Why campaign at checkout during select times throughout the year.
Reebok logo
For every pair of shoes sold in the DMX Athletic Leisure Shoe Line from 1/1/24 to 12/31/26, Reebok International Limited will donate $1.00 to the AHA's Life Is Why™ Campaign.
The UPS Store logo
The UPS Store is proud to invite customers to donate at the register to support the AHA from July 1 - October 30.