Big Lots

Big Lots is a proud Life is Why retailer and National Wear Red Day matching partner

For the third year in a row, we’re celebrating American Heart Month in all our stores across the country and empowering women to take charge of their heart health. Big Lots customers and associates are teaming up to support Go Red for Women, the American Heart Association’s movement to help women live longer, healthier lives.

From February 1-20, 2023, customers can donate at the registers in any Big Lots store to support the fight against heart disease, the leading cause of death in women. Every dollar raised supports education, research, and professional training to improve women’s heart health.

In addition, the Big Lots Foundation will double your impact by matching donations made on National Wear Red Day (this year on Feb. 3) here and on the Association’s website up to $333,333. The same match in 2022 led to the most successful National Wear Red Day yet, raising over $3.9 million for Go Red for Women.

Thank you to Big Lots customers and associates for helping the American Heart Association raise awareness about the signs and symptoms of heart disease and stroke!

Together, we’re helping women live longer, healthier lives.

The Big Lots Foundation has pledged $1 million, and our customers donated $2.3 million since 2022.

Thank you to Big Lots for turning their orange RED for Heart Month and for encouraging their customers to honor important women in their life at each store’s Celebration Station!

Big Lots - We go big for Go Red

National Supporters and Retailers

See what others are doing

View all supporters and retailers
Daily Harvest logo
For every Life is Why Collection box sold from November 1, 2023 to October 31, 2025, Daily Harvest will donate $20 to the American Heart Association’s Life Is Why™ Campaign.
Nectar logo
Nectar is proud to invite customers to donate to the American Heart Association’s Life is Why campaign at checkout during select times throughout the year.