Pilot

Pilot Company, the leading supplier of fuel and the largest operator of travel centers in North America, will kick off their 4th annual Life is Why campaign in February 2021. Throughout the campaign, guests are invited to visit any of the 750 company-operated travel centers and convenience stores in the U.S. to participate in the fundraising campaign and 100% of the proceeds will benefit the critical programs of the American Heart Association.

“We continue to be inspired by the countless stories shared by team members, guests and loved ones demonstrating the importance of heart and brain health,” said Brian Ferguson, Chief Merchant of Pilot Company. “The importance of giving to raise funds for the American Heart Association’s critical research and programs is greater than ever, especially due to COVID-19. With everyone’s help, we can make a difference for someone’s ‘why’ and improve the well-being of those in our communities and all over the world.”

Thanks to the generosity of its guests and team members, Pilot Company has raised a total of more than $3 million since 2018 for the Life is Why campaign.

National Supporters and Retailers

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Thank you, Advance Auto Parts, for your support of the American Heart Association’s Life is Why Campaign.

AT&T proudly supports the AHA by inviting customers to donate $1, $3, $5, $10 or more in-store and online.

Big Lots is proud to invite customers to donate at the register to support the AHA’s Life is Why campaign in February.

For every heart collection item sold from February 1 - 28, Brighton Collectibles will donate 10% of the purchase price to the American Heart Association’s Life Is Why™ Campaign.

CEFCO proudly invites their customers to donate while at check out during the month of February in support of the AHA's Life is Why Campaign.

For every Heart Shoe sold or pre-ordered from November 15, 2024 to March 31, 2025, Chinese Laundry will donate 30% of the purchase price to the American Heart Association’s Life Is Why™ Campaign.

For every custom-ordered Limited Edition Centennial Carbon Fiber Shelby GT500CR sold in 2024, Classic Recreations will donate $100,000 of the purchase price.

CVS Health is a Proud National Sponsor of Go Red for Women.

CycleBar is proud to support the American Heart Association's Life is Why campaign during the month of February.

For every Life is Why Collection box sold from November 1, 2023 to October 31, 2025, Daily Harvest will donate $20 to the American Heart Association’s Life Is Why™ Campaign.

For every Microgreens Garden Starter Kit sold from February 1, 2025 to February 28, 2025, Gardenuity will donate $5 of the purchase price to the American Heart Association’s Life Is Why™ Campaign.

HSN is proud to support the American Heart Association.

Kroger and The Kroger Co. Zero Hunger | Zero Waste Foundation are proud to support the American Heart Association’s Life Is Why campaign.

For every ticket sold for the LA Art Show from September 30, 2024 to February 23, 2025, LA Art Show will donate 15% of the purchase price to the American Heart Association’s Life Is Why™ Campaign.

For every LaceUp Weights sold from October 1, 2022 to June 30, 2024, LaceUp Athletics will donate $1 of the purchase price to the American Heart Association’s Life Is Why Campaign.

For every excavator sold from February 1, 2025 to February 28, 2025, LBX Company, LLC will donate $250 of the purchase price to the American Heart Association’s Life Is Why™ Campaign, with a donation commitment of $30,000.

Lipton is a proud national Life is Why sponsor.

From October 19, 2024 to November 17, 2024, Matco Tools will donate 5% of select tool purchases to the American Heart Association's Life is Why Campaign.

From December 1, 2024, to December 31, 2024, Merrell invites costumers to make a donation to the American Heart Association’s Life is Why Campaign at checkout.

For every fireplace sold from September 17, 2024 to November 15, 2024, Napoleon will donate $25 of the purchase price to the American Heart Association’s Life Is Why™ Campaign.

Nectar is proud to invite customers to donate to the American Heart Association’s Life is Why campaign at checkout during select times throughout the year.