Studio Process

Translating science and know-how into market-ready commercial enterprises

A red sailboat weather vane against a blue sky

Studio Red takes on two to three company creation projects per year that strongly align with the American Heart Association’s mission and stand to benefit most from the unique resources we offer.

Our scope spans device, diagnostic, digital, tech-enabled services and health tech companies that address issues central to heart and brain health — as well as related conditions such as metabolic health, autoimmune disorders, kidney health and many more.

We build for targeted populations and for people at all stages of life, from pediatric to senior members of our community.

Interested in working with Studio Red to bring breakthrough heart and brain health solutions to life?

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Project Identification & Evaluation

At Studio Red, we cast a wide net to source ideas and catalyze the creation of high value companies. Some arrive as bold concepts — dreams with potential. Others come in as emerging companies looking for true collaboration and co-creation.

We evaluate fit by assessing:

Synergy with the American Heart Association mission
Potential impact on heart and brain health, and related conditions
Scientific and medical validity
Value to patients, providers, payers and other stakeholders
Market clarity and size
Founding team strength — or our ability to recruit an A+ team
Capacity to navigate regulatory, reimbursement and adoption risks
Whether our capabilities and resources can deliver a catalytic advantage
Meaningful potential for financial return
Degree of venture investor interest in the space

High-Touch Support to Reach Value Creation Milestones

Once we commit to an opportunity, we roll our sleeves up to help transform each bold idea into a successful company, de-risking the early stages and finding product market fit. From day one, we map the route to spin out and scale for each enterprise.

Expertise

Hands-on mentoring and advising to shape strategy, operations and execution is the Studio Red hallmark. We provide expert input across key areas such as legal, R&D, intellectual property, product development, clinical workflow, regulatory and reimbursement.

Access

Sometimes it all comes down to who you know. Studio Red serves as a direct line to the American Heart Association’s extensive network of clinical, scientific and technical experts. We also bring in complementary resources from our ecosystem of venture studios, advisors and market leading organizations.

Resources

Clinical and economic guidance along with connection to relevant Heart Association programmatic assets — including CarePlans, AI validation models, education programs, data and clinical trials support — give newly formed companies a leg up and helps ensure market relevance.