First Coast Cityscape
American Heart Association

First Coast

Join the movement!

Building a culture of health in Jacksonville

Pristine white sand beaches. Year-round sunshine. The First Coast is five counties: Duval, Baker, Nassau, Clay, and the healthiest in Florida, St Johns. The most populous Duval County is improving, but critical barriers are holding us back - heart disease causes one in every five deaths and is the second leading cause of the death behind cancer. 29 food deserts make access to healthy food a challenge for some community members. Life expectancy can vary by 6 years depending on where residents live because of certain social determinants. Despite this, First Coast hearts are stronger than ever and beating together with pride. A strong collaboration of healthcare, non-profit, business, and faith-based organizations are committed to making our community the healthiest in Florida. Join us, and let's work together to build a culture of health on Florida's first coast.

Health Measurements

Donate HeartPercent of adults with...
High Blood Pressure: 46%
High Cholesterol: 44%
Diabetes: 9.3%
Heart Disease: 5.5%

Lifestyle Risk Factors

Donate HeartPercent of adults who...
Don't exercise: 21.5%
Are overweight (BMI over 25): 65.8%
Smoke cigarettes: 21.1%
Don't eat enough fruits and veggies: 76.2%

Our Community

Scott Wooten

“So proud of the AHA First Coast Board and Team engaging the Jacksonville Community to exceed historic goals to create a healthier First Coast and saving lives from stroke and cardiovascular disease.”

–Scott Wooten, Executive Vice President Baptist Health, Chair of the AHA First Coast Board of Directors

Healthy For Good

You don’t need a guilt trip. We know you know. You want to be Healthy For Good. And we’re here to help inspire you to create lasting change in your health and your life, one small step at a time. The approach is simple: Eat smart. Add color. Move more. Be well. Get Healthy For Good.

woman sitting on grass doing yoga
STEM Goes Red Jacksonville

STEM Goes Red Jacksonville

An inspiring, day-long event to motivate an extraordinary group of 100 local, middle school girls to explore Science, Technology, Engineering and Mathematics (STEM) outside the classroom. These future leaders will be exposed to female leaders in STEM careers and will walk away knowing they can make an impact in their world by following in their footsteps into a STEM career. Locally sponsored by FIS Global.

Knowledge Saves Lives

First Coast Life is Why sponsor Mayo Clinic collaborates with the American Heart Association by raising awareness about heart and brain health as well as community activations through their program called Wellness RX. Wellness RX is a collaboration that takes important information and services to the communities on the First Coast with the largest health disparities.

Mayo Clinic CPR
Check Change Control

Managing the Pressure

First Coast Life is Why Sponsor Florida Blue is working to reduce blood pressure through the Check. Change. Control. program, an online program to help manage and control blood pressure. Florida Blue combines this program through community events that educate on the risks of this "silent killer" effecting almost half of all Americans.

CCC Blood Pressure
Target: BP
CCC Blood Pressure

Blood Pressure

Check. Change. Control.

Damage to your blood vessels from high blood pressure can lead to heart attack, stroke, heart failure and other serious health threats. Maintain a healthy heart by using our Check. Change. Control. tracking tool to monitor your readings at home!

Target: BP

For Professionals

Target: BP

The AHA and AMA partnered to launch Target: BP as a tool to support physicians and care teams. First Coast Health Systems interested in increasing and being recognized for their patient population blood pressure control rates can contact or call (904) 903-5232.

Closing Equity Gaps

EmPOWERED To Serve™ is a movement inspired by our multicultural volunteers around the country who are passionate about driving change through health justice in their communities. These committed ambassadors are impacting gaps in health equity through advocacy, policy, education and social change.

Get With the Guidelines

Focus on Quality

When medical professionals apply the most up-to-date evidence-based treatment guidelines, patient outcomes improve. That’s the simple truth behind the drive for continuous quality improvement. Our comprehensive suite of programs can help you advance farther and faster in the quest for ever-better care.

CPR Trainings

Emergencies leave us feeling helpless, but they don’t have to. Take two minutes to learn Hands-Only CPR™(link opens in new window)(link opens in new window) now. 70 percent of out-of-hospital cardiac arrests happen in homes. When a person has a cardiac arrest, immediate CPR can double or triple their chance of survival. Prepare to save a life, find a CPR course near you today.

man performing CPR on CPR manikin
Jacksonville City Hall
First Coast CPR Training

Changing Local Policy

To raise the number of CPR-trained bystanders, a growing list of Florida school districts are enacting formal CPR in Schools policy to train students in CPR prior to graduation, including Duval, Clay, and Nassau counties.

Advocate for a Healthier First Coast

Funding Local Researchers

Research is a pillar of the American Heart Association’s lifesaving mission. Over the past 10 years, we’ve awarded 10 grants totaling $1.6 million to First Coast-area researchers in the ongoing quest to understand, improve, and treat cardiovascular disease and stroke. And currently, we're funding 40 research awards across Florida totaling $7.0 million. The results will assist doctors, hospitals, and other institutions to save lives in our own backyard and across the world.

Scientist peering into microscope

Current Research Spotlight

“Our research is aimed at understanding why some people develop cognitive decline as they age. In particular, we are trying to determine how 'healthy' blood vessels maintain good cognitive performance during aging and what cellular changes in 'unhealthy' blood vessels contribute to cognitive decline. Our ultimate goal is to identify the way by which unhealthy aging in blood vessels causes dementia and to prevent or treat cognitive decline by repairing the damage from the harmful aspects of cellular changes in blood vessels during aging.”

–Yu Yamazaki, M.D., Ph.D., Mayo Clinic


Visit Professional Heart Daily, a Resource for Clinicians and Scientists

Support Network™

You are not alone. Learn from people like you, or help others who are going through an emotional time. Explore the forums, read survivor stories, seek and receive support.

Support Network

Why Cholesterol Matters

There are few warning signs of high cholesterol, but the impact is real. By lowering your cholesterol, you'll reduce your risk of heart disease and stroke. Take control today. Manage your cholesterol levels by making healthy lifestyle choices and following a sound medical treatment plan.

Southwest Florida Walking Trail
Southwest Florida Walking Trail

Greater Together

Across the Sunshine State, communities are building a healthier infrastructure and tackling inequities for hearts of all ages. The challenges are great, but together our future is greater.

Local Events

First Coast Heart Walk

Saturday, September 12, 2020

Jacksonville Fairgrounds

Let's get Heartwalking, a movement to move more. Heart Walk is a festival of one million hearts in 300+ communities nationwide beating healthy for good. Join us in Jacksonville! Walk in memory of someone you love, or create a team.

First Coast Heart Walk
Go Red For Women

First Coast Go Red For Women Luncheon

May 15, 2020

Florida Blue Conference Center

We "Go Red" for our mothers, daughters, sisters, and friends. Heart disease and stroke cause one in three deaths among women - more than all cancers combined. Let's raise awareness that 80 percent of cardiac events are preventable!

First Coast Heart Ball

Saturday, March 7, 2020

Sawgrass Marriott

Business, medical, and other community leaders unite to celebrate the lifesaving mission of the American Heart Association. Don't miss this unforgettable evening of inspiration, entertainment and hope as we build a healthier First Coast!

First Coast Heart Ball

Get Involved

First Coast Mission Advancement

Why I Support the AHA

“Heart Disease has directly impacted our families and that makes the work of the American Heart Association a personal passion for us. ”

–Pat and Inger Geraghty, American Heart Association - First Coast Executive Community Leaders and Volunteers

Email us for more information on giving

Contact Us

Jacksonville Skyline
First Coast Beach

7751 Baymeadows Road, E., Ste. 106F
Jacksonville, FL 32256

Phone: (904) 903-5205
Fax: (904) 641-2144

Local Leadership

First Coast Board of Directors

Board of Directors


Scott Wooten
Baptist Health System, EVP & CFO


First Coast Cardiovascular Institute, President

Leadership Development Chair

Doug Baer
Brooks Rehabilitation, President & CEO


Michael J. Koren, MD, FACC, FAPCR, CPI
Jacksonville Center for Clinical Research, CEO & Investigator

Inger Geraghty
Old Village, Chief Marketing Officer

W. Frank Cobbin, Jr.
AT&T and Aetna, Executive Retiree

Mark Lamping
Jacksonville Jaguars, President

Michael Munz
Dalton Agency, President, PR

D. Hunt Hawkins
Stein Mart, CEO

Paula Wright
Duval Public Schools, School Board Member

Robert Hill
Acosta Sales & Marketing, Vice Chairman

Ricardo A. Hanel, MD, PHD
Baptist Health System, Director, Baptist Neurological Institute Endowed Chair of Stroke and Cerebrovascular Surgery

Elana Schrader, MD
GuideWell / Florida Blue, Chief Medical Officer

Fred Kusumoto, MD
Mayo Clinic, Consultant, Cardiovascular Diseases, Professor of Medicine

David M. Szymanski, PHD
University of North Florida, President

First Coast Leadership Committees

First Coast Heart Walk Executive Leadership

First Coast Go Red For Women Luncheon

First Coast Heart & Stroke Ball

View First Coast Leadership Committees