Shopper Research Proves Relevance of the Heart-Check Mark

Updated:Mar 8,2013

Heart-Check Mark for Food updated 5.24.12When it comes to shopping for health, heart health is the No. 1 concern according to the FMI’s 2012 Shopping for Health survey. 

With so many shoppers browsing the grocery aisles with heart health on their minds, food packaging has been found to be the most memorable spot for nutrition symbols by a 2013 Acosta Marketing Group/American Heart Association survey. 

The vast majority of shoppers, 73 percent, say they remember nutrition symbols they see on product packaging over in-store merchandising, advertising and more.   
With the American Heart Association’s Heart-Check mark on the product package, shoppers know that the product addresses their concern for heart health.  And because the Heart-Check mark has the longevity of being on packaging since 1995 and represents the clout of the leader in heart health, shoppers trust and recognize it.  Find out how to certify your heart-healthy food

Nutrition Symbols chart