|When it comes to shopping for health, heart health is the No. 1 concern according to the FMI’s 2012 Shopping for Health survey. |
With so many shoppers browsing the grocery aisles with heart health on their minds, food packaging has been found to be the most memorable spot for nutrition symbols by a 2013 Acosta Marketing Group/American Heart Association survey.
The vast majority of shoppers, 73 percent, say they remember nutrition symbols they see on product packaging over in-store merchandising, advertising and more.