Advertising Campaigns

On Jan. 20, 2010, American Heart Association CEO Nancy Brown publicly announced our new 2020 Impact Goal. In conjunction with this announcement, the Brand, Advertising & Design team launched a new online advertising and social media campaign themed “Today’s the Day.” Our goal is to educate the general public about what AHA/ASA does while influencing behavior change toward ideal heart health. Ultimately, we will try to create a movement by encouraging Americans to focus on small, simple steps toward a healthy lifestyle.

The goal of the campaign is to build a strong base of supporters and loyalists to help educate the public about the importance of heart health and to support the movement behind our new 2020 goal. Our online efforts drive consumers to our www.todaysthedayistart.org landing page.

In addition to our media buy, we have built out our official AHA Facebook and Twitter accounts. Please take action and help us spread the word virally by becoming a fan on Facebook and by following us on Twitter. Please encourage your friends and family to do the same!

Questions / Comments? Contact:
Miriam Hansen Director, Brand, Advertising and Design
Julie Grabarkewitz Senior Communications Manager
Brad Miller Marketing Communications Manager

Quick Links

	BRANDING Learn about the history of our brand, the importance of building and sustaining a strong brand, and our brand traits. You will also find links to our branding guidelines, image library, logos, and marketing hub.
	TELL OUR STORY Strengthen your communications that will encourage dialogue that is meaningful and resonates with our audiences. You will also find links to our social communities and tools to help tell our story that is relevant to local communities.
	ADVERTISING CAMPAIGNS Learn about our current national advertising campaign, Today’s The Day. You will also find helpful links to our advertising creative, active public service announcements, and our current Ad Council campaigns.