The American Heart Association and the Robert Wood Johnson Foundation have joined forces to launch Voices for Healthy Kids. Through this collaboration, and in partnership with a team of experts across the childhood obesity movement, the initiative aims to engage, organize and mobilize people to improve the health of their communities and reverse the childhood obesity epidemic. Voices for Healthy Kids will advance coordinated state, local and tribal public policy issue advocacy campaigns focused on childhood obesity priorities, and will utilize the American Heart Association’s proven advocacy capacity to drive meaningful and widespread policy change that will support the reversal of the childhood obesity epidemic.
The goal of the grant opportunities within this initiative is to make effective strategic investments in ongoing state, local and tribal public policy issue campaigns in order to increase public policy impact on healthy weight and living among children. Voices for Healthy Kids is focusing efforts on six priority areas, and applicants should link their applications to these priorities.
Two types of grant opportunities currently exist in the Voices for Healthy Kids program:
Strategic Campaign Funds
Strategic Campaign Funds (Open RFA grant opportunity) aim to fund strategic issue advocacy campaigns focused on fighting childhood obesity through state, local, and tribal public policy campaigns. The duration of these grants will vary but will generally be 1 year or less. Awards can be made up to $90,000. Applications must be specific to an individual campaign goaled to change public policy in one state, local, or tribal geographic location and must align with one of the six Voices for Healthy Kids policy priorities. Budgets must include one Campaign Coordinator position and a legal contingency of no less than 5% of the operating budget as well as matching funds on behalf of the applicant.
Rapid Response grant opportunities aim to fund short-term, reactive projects expected to be pushing policies for passage in the next three to six months and must align with one of the six Voices for Healthy Kids policy priorities. These grants provide strategic and supplemental funding for ongoing state, local, and tribal public policy issue campaigns in order to increase public policy impact in the fight against childhood obesity. Rapid Response awards range from $15,000 to $100,000 and project duration is anywhere between two weeks to six months. Funding is for non-lobbying activities only, must include a legal contingency of no less that 5%, and cannot be used for staff salaries.