Workplace Health Achievement Index Recognition Icon User Guidelines

Updated:Jan 19,2017

The Index:

  • The American Heart Association’s Workplace Health Achievement Index (WHAI or “Index”) is a self-assessment scorecard that measures the comprehensiveness and quality of a company’s workplace health program, and the overall heart health of its employees.  The Index scores and rates companies using two sets of metrics:
    • 55 “yes” or “no” questions measure seven organizational best practices: leadership, reporting outcomes, programs, policies and environment, partnerships, engagement and communications.
    • 3 performance measures are based on the objective, science-based assessment of employee heart health using Life’s Simple 7 data.
  • Companies taking the Index assessment will receive a benchmark report showing how their individual results compare to peer companies based on size and industry type.
  • Companies participating in the Index are eligible for annual recognition and awards from the American Heart Association based on Index scores.

Recognition Criteria:

  • Questions in the Index are weighted from 1-3 points each.  Weights are established based on the levels of evidence supporting the measure as being predictive of improved employee health outcomes.  AHA’s Workplace Health Steering Committee provides scientific oversight of the Index to ensure that the Index is based on the strongest and most current evidence-based science.
  • Cumulative Index scores are calculated annually as of March 31, midnight Pacific Time.  Companies that achieve an Index score that qualifies for recognition are announced no earlier than August 1 (at least 3 months following the cutoff date).

Recognition Levels:

Tiered recognition point brackets determine the Bronze, Silver and Gold levels of recognition as follows.  Multiple organizations may be recognized in each tier.


Company's Year 1 Enrollment:

Index Scale:
Gold - 175-217 points
Silver - 130-174 points
Bronze - 86-129 points
Completion Recognition - <86 points

Subsequent Years:

Index Scale:
Gold - 200-250 points
Silver - 150-199 points
Bronze - 100-149 points
Completion Recognition - 0-99 points

Note: 33 points are added to subsequent years to award those that improve in their aggregate heart score from one year to the next. (250 points total instead of 217) 

Healthiest Workplace Award:

  • For a company to be eligible for any of the American Heart Association’s Healthiest Workplace Awards, it must first achieve Gold Index Recognition.  The Healthiest Workplace Awards are given annually to individual companies with the highest Index score within categories based on size and industry type.  Only one Healthiest Company Award is given annually within each possible subcategory, assuming there is a company that meets eligibility criteria and fits into one of the following:
    • By employer size (one national award possible per 5 subcategories):
      • Less than 50 employees
      • 50 – 249 employees
      • 250 – 749 employees
      • 750 – 4,999 employees
      • Over 5,000 employees
    • By industry type (one national award possible per 20 subcategories):  The Healthiest Workplace Award by industry type uses the 20 standardized codes specified by the North American Industry Classification System (NAICS).

Organization Eligibility:

  • All public and private sector organizations may participate and be recognized with the exception of tobacco companies or their corporate subsidiaries or parents.  “Subsidiary” and “parent” are defined as an entity in which there exists a 5% or greater ownership by or of a tobacco company.The purpose of the AHA WHAI Recognition is only to recognize companies meeting predefined AHA criteria for efforts to implement quality workplace employee health programs.  A company is not permitted to state or imply – directly or indirectly - that AHA endorses company or any company product, process, service or enterprise.

Benefits:

  • Organizations meeting eligibility requirement for Gold, Silver, Bronze or Healthiest Workplace will:
    • Be listed on AHA’s heart.org/workplacehealth website
    • Receive a congratulatory letter from American Heart Association’s CEO, Nancy Brown
    • Receive a plaque designating the recognition level achieved and the year achieved
    • Receive a fill-in-the-blank press release for one-time use
    • Have permission to display a digital icon badge designating the recognition level achieved, subject to the requirements below. The company may display the icon badge on internal and external websites, social media, employee recruitment and retention materials.  All of the company’s uses of the icon must be accompanied by the AHA’s proclaimer statement and adhere to usage guidelines.
  • Companies completing all sections of the Index but not accumulating enough points to reach the Bronze level, will be recognized as an “Early Adopter” and listed on the AHA website as well as receive a letter from Nancy Brown, American Heart Association CEO.  This is the only recognition allowed for organizations at this level.
  • Recognition benefits extend for a maximum of 12 months; no earlier than August 1 of the calendar year of the recognition and no later than June 30 of the following year.

Explaining Your Workplace Health Achievement Recognition:

The following approved descriptions are to be used to describe your award in materials developed by your organization.

Bronze Recognition
 


“The American Heart Association has defined best practices for employers to use to build a culture of health for their employees in the workplace. The AHA’s Workplace Health Achievement Index measures the extent to which the company has implemented those workplace health best practices.  Companies recognized at the Bronze level have achieved an Index score of 86 – 129 out of a maximum 217 points.”

Silver Recognition
 


“The American Heart Association has defined best practices for employers to use to build a culture of health for their employees in the workplace. The AHA’s Workplace Health Achievement Index measures the extent to which the company has implemented those workplace health best practices.  Companies recognized at the Silver level have achieved an Index score of 130 - 174 out of a maximum 217 points.”

Gold Recognition
 


“The American Heart Association has defined best practices for employers to use to build a culture of health for their employees in the workplace. The AHA’s Workplace Health Achievement Index measures the extent to which the company has implemented those workplace health best practices.  Companies recognized at the Gold level have achieved an Index score of 175 - 217 out of a maximum 217 points.”

Healthiest Workplace Award
 


“The American Heart Association has defined best practices for employers to use to build a culture of health for their employees in the workplace. The AHA’s Workplace Health Achievement Index measures the extent to which the company has implemented those workplace health best practices.  Companies recognized as an American Heart Association Healthiest Workplace have achieved a Gold level recognition Index score of 175 – 217 out of a maximum 217 points, plus the highest Index score in key categories by company size and industry type.”

Usage Guidelines:

  • Recognition icons have been developed to help organizations publicize their achievement. An organization may only use the icon that is applicable to their actual achievement level.  Icon use is subject to verification.
  • Icons include a notation of the year the award was given.  Organizations may use them for no longer than 12 months (no earlier than August 1 of the calendar year of the recognition and no later than July 31 of the following year).
  • The Workplace Health Achievement Index Recognition icon design are trademarks of the American Heart Association Inc. Any use or reproduction of these marks without the express, prior written consent of the AHA is strictly prohibited.

 
  • The icon must be used in it its entirety. Elements of the icon may not be used independent of each other.
  • Participants in the Workplace Health Achievement Index Recognition may not use the AHA/ASA heart and torch logo by itself on any materials, including digital materials.  The AHA/ASA name may be used in text only if approved by AHA, prior to use.
  • The locked Workplace Health Achievement Index Recognition name and American Heart Association name and logo may only be used by an organization when using the clarifying language in the section above titled “Explaining Your Workplace Health Achievement Recognition.” Where space is limited, organization’s use of the recognition icon must be accompanied by the following statement of relationship:
    • [XYZ Company] is proud to have met American Heart Association criteria for [insert Gold, Silver, Bronze or Healthiest Workplace] recognition in the AHA’s Workplace Health Achievement Index.  See heart.org/workplacehealth for more information.
  • Use of the locked Workplace Health Achievement Index Recognition name and the American Heart Association name/logo, cannot be used in any materials where a company implies that it is superior to another or in a manner that may imply an AHA/ASA endorsement or recommendation of the company and/or its services.
  • The Workplace Health Achievement Index Recognition name or American Heart Association name/logo cannot be used – alone or together -  in any billing statement, invoices, price lists, on product packaging or other documents related to business-related products, services or fees.
  • Use the appropriate color logo.
    • AHA preference is to always use the full color version of the logo wherever possible. When producing a printed piece, the CMYK (four-color process) version should be used.  Add a white box to frame the icon for use on colored surfaces, if necessary.
    • Second preference is to use the one-color (black) icon.
    • When using the icon, the vertical height of the AHA/ASA signature must be 3/8” or taller.  This is measured from the top of the capital “A” in American to the point at the bottom of the heart and torch symbol. There are no exceptions.
    • Other than scale alteration, the icon cannot be tampered with or altered in any way.
  • Allow for areas of non-interference.
    • The area of non-interference around the recognition icon should equal one-quarter inch. This will ensure the icon is clearly visible in all presentations.  This area is to be applied to all version of the icon.

Media Inquiries:

All media inquiries about the program or the AHA/ASA resulting from media outlets outside of the company’s local market must be forwarded to local AHA/ASA Communications staff.

Web-linking Policy:

Companies being recognized may use the appropriate recognition icon on their website. Use of the Recognition icon MUST include a link back to the Workplace Health website:   www.heart.org/workplacehealth. The link must be included in the statement of relationship or tagline, which accompanies all uses of the icon.

Some guidelines about linking to this (and all AHA) webpages:

  1. The Association does NOT endorse companies, products or services, and strictly prohibits any suggestion of endorsement, recommendation or superiority of one company, product or service over another company, product or service.
  2. The Association does not allow framing of its website(s). When setting up a link to the AHA’s Web site(s), the Association’s site should open in a new Web browser window rather than displaying the pages in a frame of the linking site’s web template.
  3. Links to the Association’s websites should be a text link only.  The recognition icon may not be used as a link. In addition, you may not use the Association’s stylized logo as a link, as our logo cannot be shown on your site.

The AHA linking policy in its entirety can be found on the home page of heart.org.

If you have questions regarding marketing, advertising, public relations or promotion of the Workplace Health program, please contact the American Heart Association Workplace Health Solutions Team at WHS@heart.org.
 


Workplace Health