The Facts:
Inactivity is a major health concern in the United States. Nearly 70 percent of Americans don't get the recommended level of physical activity each week.
The Challenge:
Lack of time and lack of fun are commonly cited as barriers to regular physical activity.*
The Solution:
Nintendo of America Inc. and the American Heart Association are showing consumers that active-play video games can be integrated into people's daily routines, whether they play on their own or together with family and friends.
Striving for a Common Goal
As leaders in their respective fields, Nintendo and the American Heart Association have developed a multifaceted strategic relationship aimed at helping people create healthy lifestyles through physically active play. Together, they are helping Americans find fun and accessible ways to be more active. To learn more, visit our website at http://www.activeplaynow.com.
Get Informed 
Learn about the benefits of being physically active as a regular part of a healthy lifestyle and the role of active-play video games through tools found at www.activeplaynow.com.
Get Empowered
Take steps and make proper choices to start a healthy lifestyle. Complete the My Life Check heart health assessment to see how your lifestyle measures up and experience active-play video games through sampling activities at events such as select local Start! Heart Walks.
Get Active
Nintendo of America Inc. and the American Heart Association are motivating consumers to initiate a physical activity program that may include active-play video games. This kind of physically active play is fun, easy and accessible for everyone.