Founded in 2005 by the American Heart Association and William J. Clinton Foundation, the Alliance for a Healthier Generation is leading the charge against the childhood obesity epidemic by engaging directly with industry leaders, educators, parents, healthcare professionals and—most importantly—kids. The goal of the Alliance is to reduce the nationwide prevalence of childhood obesity by 2015 and to inspire young people to develop lifelong healthy habits. There is no single cause and no single solution for childhood obesity. As a result, the Alliance works to positively affect all the places that can make a difference in a child’s health including homes, schools, doctors' offices and communities.

To ensure that future generations won’t struggle with illnesses associated with poor food choices and lack of physical activity, the Alliance is taking preemptive measures against obesity by focusing on three key initiatives:

Healthy Schools Program
The Alliance recognizes that schools are powerful places to not only teach young people the academic skills they need to succeed, but also healthy life skills. This is why the Alliance launched its Healthy Schools Program in Feb. 2006 with funding from the Robert Wood Johnson Foundation. Learn more at healthiergeneration.org/schools  

empowerME Kids’ Movement
empowerME is a “by kids, for kids” initiative, inspiring all kids to make healthy behavior changes and to become leaders and advocates for healthy eating and physical activity. The Alliance collaborates with leading youth organizations across the country and a national Youth Advisory Board, to engage kids and teens to join the Movement. Learn more at healthiergeneration.org/kids

Industry & Healthcare Initiatives
The Alliance has voluntary agreements with leaders in the food, beverage, fitness and healthcare industries to create more access to healthier foods and beverages, physical activity and healthcare benefits for children across the country. Learn more at healthiergeneration.org/companies.