Founded in 2005 by the American Heart Association and William J. Clinton Foundation, the Alliance for a Healthier Generation is leading the charge against the childhood obesity epidemic by engaging directly with industry leaders, educators, parents, healthcare professionals and—most importantly—kids. The goal of the
To ensure that future generations won’t struggle with illnesses associated with poor food choices and lack of physical activity, the Alliance is taking preemptive measures against obesity by focusing on three key initiatives:
Healthy Schools Program
empowerME Kids’ Movement
empowerME is a “by kids, for kids” initiative, inspiring all kids to make healthy behavior changes and to become leaders and advocates for healthy eating and physical activity. The
The Alliance has voluntary agreements with leaders in the food, beverage, fitness and healthcare industries to create more access to healthier foods and beverages, physical activity and healthcare benefits for children across the country. Learn more at healthiergeneration.org/companies.