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MEDIA RELATIONS
We partner with a number of TV news outlets and radio stations both during Heart Month and throughout the year to present survivor stories, public service announcements and highlight community involvement and upcoming events. Below is a summary of our impressions for the 2011-2012 fiscal year and samples of some of the collateral material we produced and distributed.
We partner with a number of TV news outlets and radio stations both during Heart Month and throughout the year to present survivor stories, public service announcements and highlight community involvement and upcoming events. Below is a summary of our impressions for the 2011-2012 fiscal year and samples of some of the collateral material we produced and distributed.
Impressions
| Outdoor | Web | Radio | TV | |
| 33,324,000 | 2,154,000 | 1,293,000 | 5,181,000 | 7,655,000 |
Special Advertising/Publication (New for 2013)
| Philadelphia Magazine | This year we partnered with Phildelphia Magazine to produce a special promotions section for Go Red For Women. See the entire feature here. |
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Advertising Collateral
| 2012-2013 Outdoor (I-95 & I-76) | ||
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| 2012-2013 Transit (Septa Regional Rail, Trolley and Station Platforms) | ||
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| 2012-2013 Print (City Hall Display) | ||
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| 2011-2013 Web | ||
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| 2011-2012 Outdoor(I-95 & I-676) | ||
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| 2011-2012 Transit (Septa Regional Rail, Trolley and Station Platforms) | ||
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| Web | ||
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| Video Clips | ||
| Go Red For Women- Just a Little HEART ATTACK | The Making of the Red Dress |
