What is branding and why are we changing again? See the Understanding the Brand, page 2.
When will my product have to be branded? Any new or reprinted product that will be on the shelf starting
in 2010 will have to be produced within the new guidelines. From this point on, all newly produced items will
reflect the AHA's new branding unless special permission has been given to "grandfather in" a piece based on
a previous contractual obligation. Do not throw away any printed pieces. Simply apply the new branding when
creating new items or others come up for reprint.
How do I get branding approval? If you are unsure how to apply these guidelines, contact Tina Graves at
214-706-1217 or firstname.lastname@example.org.
What if I think my project should be exempt from branding? Some element(s) of our branding will apply to
all materials. See the Branding Chart on page 22 for more details.
What if I decide to take my project outside for design? Any piece created by or for the AHA will have to go
through branding review. Products created by outside vendors are treated the same as those produced internally.
Use your Design or Client Services contact to facilitate the branding review. For affiliates, contact your communications Vice President to facilitate the review with your Design or Client Services rep.
What do you mean by using "one image"? For details on this and other AHA branding elements, see the
Branding Elements, page 29.
What if I don't get branding approval? As mentioned previously, all AHA products must pass through branding
review and be approved prior to final production.
What if I can't afford the artwork changes necessary for the branding? If cost becomes a problem, a
gradual transition phase for all branding should be implemented to ensure compliance as early as possible. We
will be glad to work with you on a timeline for this transition. However, in the future, all project managers will be responsible for putting into their budgets those funds that would cover bringing materials into compliance.
What if I don't have time to review the entire guide online? We prefer that each person responsible for creating projects become familiar with the new guidelines. For specific or urgent requests, call Tina Graves and you will be directed to which section/s of the guide apply to your project.
The branding guide sets forth ways to ensure that AHA visual communications have a consistent look and feel.
Are there similar guidelines available that will help to secure an appropriate tone and style in written materials?
Yes. See the Writing and Style Guide on the Intranet. It sets forth standards to ensure that our written materials achieve the tone and professionalism required by our positioning statement.
Do you have easy-to-use templates that I can work from? Yes. See the Templates page. We are also working on an online marketing hub that will allow you to
access and customize certain templates that will produce professional, AHA-branded marketing materials to suit
your specific field needs. Please contact Brad Miller at 214-706-1710.
You've read about the branding elements and you've seen the templates. Any other questions? To inquire about a
specific design question or to further explore the content you have read on this site, please contact Tina Graves at 214-706-1217 or email@example.com