Childhood obesity rates are at an all-time high: today, nearly one in three kids and teens in the United States are obese or overweight. We know that physical activity produces overall physical, psychological and social benefits, and that inactive children are likely to become inactive adults. That’s why the National Football League and the American Heart Association have teamed up to create the NFL PLAY 60 Challenge (formerly What Moves U),  a program that inspires kids to get the recommended 60 minutes of physical activity a day in school and at home. It also helps schools become places that encourage physically active lifestyles year-round. By leveraging the American Heart Association’s health expertise and the NFL’s commitment to physical fitness, you can help us can achieve our goal of getting kids physically active for 60 minutes every day.

Schools have the opportunity to play an essential role in getting students active, so we’ve created the NFL PLAY 60 Challenge (which includes classroom and school-wide resources) to get students and staff excited, engaged and active! Register for the NFL PLAY 60 Challenge today and start downloading the resources you need to get your school moving.

NFL PLAY 60 Challenge Resources will include: 

• Details on the six-week Challenge and how to get students to sign up
• Ideas on how to promote the Challenge within your school in fun, creative ways
• Information about additional resources to help get students up and active
• Ideas on how to incorporate physical fitness in the classroom year-round

After your school goes through the six-week Challenge, the NFL PLAY 60 Challenge will continue to support you with tools and training to keep physical activity a priority for your school year-round. Follow the steps outlined in the Year-Round Physical Activity Toolkit and use the resources to start making an impact today!

To share stories or experiences about your NFL PLAY 60 Challenge, e-mail us at nflplay60challenge@heart.org.    

The National Football League and the American Heart Association are proud to work together to produce the NFL PLAY 60 Challenge.