Fit-Friendly Worksites Forum

Updated:Aug 19,2013
Washington Fit Friendly Worksites Forum 2013

Join the American Heart Association to gain fresh ideas and perspectives on improving health and wellness in your organization.

Featured Presentation: Innovations in Engagement: Social Networking and Beyond, Neal Sofian.

Discover best practices from Fit-Friendly Worksite Champions, participate in roundtable discussions, and network and brainstorm solutions with other wellness professionals. You’ll leave feeling refreshed and inspired!

Premera Blue Cross
7001 220th St SW, Building 1
Mountlake Terrace, WA 98043
Date: December 5, 2013
Start Time: 9:00 AM PT
End Time: 12:00 PM PT
Registration is free, but required by December 2nd.
Please contact Kami Sutton at 206.632.6881 or

Featured speaker, Neal Sofian, is currently the Director of Member Engagement for Premera Blue Cross, responsible for creating and executing a strategy to deliver Optimal Health programs and services to Premera's 1.6 million members.

Prior to Premera Neal served as the Director of Behavior Interventions for Resolution Health after the NewSof Group was purchased by Resolution Health. Neal was the CEO of the NewSof Group, a consulting group combining the best mix of behavior and communication theory with new media technologies to facilitate change, learning, and support.

Before starting The NewSof Group, Neal was the founder of Lexant, a technology-centered population health services company developed by Monsanto Company.

During his 14-year tenure at Group Health Cooperative, Neal served as Manager of Innovation and General Manager of Health At Work, providing worksite and community health programs for employers, insurers, and health care organizations. His achievements include development of the Free & Clear smoking cessation program, the nation's premier telephonic behavioral intervention. In addition, Neal developed disease management and prevention services. He also designed benefits packages for employer groups that incorporated health promotion, health management, time loss, and financial incentives to encourage improvements in population health.

Neal’s clients have included Procter & Gamble, Fruit of the Loom, The City of New York, Sears, Texas Instruments, Ameritech, Eli Lilly, GlaxoSmithKline, and Aventis. He has extensive experience working with voluntary and public organizations including the American Cancer Society, the American Heart Association, and the United States Air Force.

Neal holds a master's degree in public health from the University of Missouri.

Neal is a nationally known speaker and author on topics ranging from integrating technologies into health behavioral interventions to the role of humor as an organizational development tool.