Midwest Affiliate Community Innovation Grants

Updated:Nov 7,2014

MWA Community Innovation Grants Header

The purpose of the American Heart Association, Midwest Affiliate Community Innovation Grant initiative is to improve the cardiovascular health of the communities we serve and help us achieve the American Heart Association’s mission to build healthier lives, free of cardiovascular diseases and stroke.  

Projects must be implemented in one of the 11 states served by the Midwest Affiliate: Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, South Dakota or Wisconsin.

Applications should demonstrate how projects will use innovative approaches to help the American Heart Association achieve its 2020 Impact Goal to improve the cardiovascular health of all Americans by 20% while reducing deaths from cardiovascular diseases and stroke by 20%. We are particularly interested in:

  • novel, “high-risk, high-return” projects that engage those most at risk for cardiovascular diseases and stroke as well as hard-to-reach audiences
  • scalable projects that have the potential to be replicated in other markets
  • plans for sustainability of the project beyond the funding period

Projects must align with the AHA’s strategic priorities (our “Life’s Simple 7” health factors and behaviors as outlined on mylifecheck.heart.org) and impact one or more of the following markets: Women, Children, Multicultural and Patients. Projects must also address one or more of our core issue areas: Healthy Living, Hypertension and Stroke. 

The grants are intended for non-profit organizations, particularly:

  • those with limited resources; and
  • for projects that will have community-wide impact and are not limited to the members of a specific organization.

We encourage collaboration between non-profits, or between non-profit and for-profit entities; however, the grant will only be awarded to a non-profit organization.  

Inclusion of social media strategies to reach the intended audience is required, as is the use of American Heart Association tools and resources as part of the project.  If social media/digital strategies cannot be integrated into your project, you must provide justification (age group of target audience, access issues, etc.) for your application to be considered for funding.  

The deadline for submitting a Community Innovation Grant is 5:00pm CST on Thursday, February 12, 2015.   Submit your completed application to communitygrants@heart.org
Download more grant information and application.

Questions?
Please contact Tina Steinway at 312-476-6685 or Liz Andrews at 312-476-6604 with any questions.