The Communities Putting Prevention to Work is a local initiative from the Center for Disease Control and Prevention. The initiative, also known as CPPW, will support 50 communities across the nation as they tackle obesity and tobacco use over a two-year period. These communities will include urban, rural and tribal areas.

The American Heart Association is pleased to be a part of CPPW. We are providing technical assistance and training to communities focused on preventing chronic disease by producing sustainable, positive and improved health outcomes through the implementation of policy, systems and environmental change. The American Heart Association is working with other technical assistance providers to build the capacity of CPPW communities to achieve these changes using evidence- and practiced-based strategies. These strategies include:

• Media: Use media to increase awareness and impact knowledge, attitudes, beliefs and social norms related to healthy behaviors.
• Access: Increase opportunities for healthy choices and limit opportunities for unhealthy choices.
• Point of Purchase/Promotion: Provide health information at points of decision.
• Price: Leverage costs to incentivize healthy behaviors and discourage unhealthy behaviors.
• Social and Support Services: Provide services that support healthy choices.

The American Heart Association is pleased to provide the following resources supporting each of the strategies to address both nutrition and physical activity:

 

Technical assistance is available from the American Heart Association in the following areas of focus, but not limited to:

• Identifying and Using Scientific Data Wisely
• Message Development and Delivery
• Coalition Building and Engagement
• Sustainability
• Volunteer Engagement
• Public Policy Education and Advocacy
• Telling the Story of our Campaigns

For more information, to share your questions or comments, or to request technical assistance, contact: