Workplace Health Achievement Index Recognition Usage Guidelines

Updated:Sep 12,2017

The purpose of the Workplace Health Achievement Index recognition program is only to recognize companies meeting criteria predefined by the American Heart Association for efforts to implement quality workplace employee health programs. A company is not permitted to state or imply – directly or indirectly – that the American Heart Association endorses that company or any company product, process, service, or enterprise.

Explaining Your Workplace Health Achievement Recognition:

The following approved descriptions are to be used to describe your recognition in materials developed by your organization.

Gold Recognition

“The American Heart Association has defined best practices for employers to use to build a culture of health for their employees in the workplace. The American Heart Association’s Workplace Health Achievement Index measures the extent to which the company has implemented those workplace health best practices. Companies recognized at the Gold level have achieved an Index score of 175 - 217 out of a maximum 217 points.”

Silver Recognition

“The American Heart Association has defined best practices for employers to use to build a culture of health for their employees in the workplace. The American Heart Association’s Workplace Health Achievement Index measures the extent to which the company has implemented those workplace health best practices. Companies recognized at the Silver level have achieved an Index score of 130 - 174 out of a maximum 217 points.”

Bronze Recognition

“The American Heart Association has defined best practices for employers to use to build a culture of health for their employees in the workplace. The American Heart Association’s Workplace Health Achievement Index measures the extent to which the company has implemented those workplace health best practices. Companies recognized at the Bronze level have achieved an Index score of 86 – 129 out of a maximum 217 points.”

Usage Guidelines:

  • Recognition icons have been developed to help organizations publicize their achievement. An organization may only use the icon that is applicable to their actual achievement level. Icon use is subject to verification.
  • Icons include a notation of the year the award was given. Organizations may use them for no longer than 12 months following the American Heart Association’s announcement of recognition levels.
  • The Workplace Health Achievement Index Recognition icon design are trademarks of the American Heart Association Inc. Any use or reproduction of these marks without the express, prior written consent of the AHA is strictly prohibited.
    workplace health achievement icons
  • The icon must be used in it its entirety. Elements of the icon may not be used independent of each other.
  • Participants in the Workplace Health Achievement Index Recognition may not use the American Heart Association / American Stroke Association heart and torch logo by itself on any materials, including digital materials. The American Heart Association / American Stroke Association name may be used in text only if approved by the American Heart Association, prior to use.
  • The locked Workplace Health Achievement Index Recognition name and American Heart Association name and logo may only be used by an organization when using the clarifying language in the section above titled “Explaining Your Workplace Health Achievement Recognition.” Where space is limited, an organization’s use of the recognition icon must be accompanied by the following statement of relationship:
    • [XYZ Company] is proud to have met American Heart Association criteria for [insert Gold, Silver, Bronze,] recognition in the AHA’s Workplace Health Achievement Index. See heart.org/workplacehealth for more information.
  • Use of the locked Workplace Health Achievement Index Recognition name and the American Heart Association name/logo cannot be used in any materials where a company implies that it is superior to another or in a manner that may imply an American Heart Association / American Stroke Association endorsement or recommendation of the company and/or its services.
  • The Workplace Health Achievement Index Recognition name or American Heart Association name/logo cannot be used – alone or together – in any billing statement, invoices, price lists, on product packaging, or other documents related to business-related products, services, or fees.
  • Use the appropriate color logo.
    • The American Heart Association recommends using the full color version of the logo wherever possible. When producing a printed piece, the CMYK (four-color process) version should be used. Add a white box to frame the icon for use on colored surfaces, if necessary. Second preference is to use the one-color (black) icon. When using the icon, the vertical height of the American Heart Association / American Stroke Association signature must be 3/8” or taller, measured from the top of the capital “A” in American to the point at the bottom of the heart and torch symbol. There are no exceptions. Other than scale alteration, the icon cannot be tampered with or altered in any way.
  • Allow for areas of non-interference.
    • The area of non-interference around the recognition icon should equal one-quarter inch to ensure that the icon is clearly visible in all presentations. This area is to be applied to all version of the icon.

Media Inquiries:

All media inquiries about the program or the American Heart Association / American Stroke Association resulting from media outlets outside of the company’s local market must be forwarded to local American Heart Association / American Stroke Association Communications staff.

Web-linking Policy:

Companies being recognized may use the appropriate recognition icon on their website. Use of the recognition icon MUST include a link back to the Workplace Health website: www.heart.org/workplacehealth. The link must be included in the statement of relationship or tagline, which accompanies all uses of the icon.

Guidelines for linking to American Heart Association webpages:

  1. The American Heart Association / American Stroke Association does NOT endorse companies, products or services, and strictly prohibits any suggestion of endorsement, recommendation, or superiority of one company, product, or service over another company, product, or service.
  2. The American Heart Association / American Stroke Association does not allow framing of its website(s). When setting up a link to American Heart Association / American Stroke Association websites, the site should open in a new Web browser window rather than displaying the pages in a frame of the linking site’s web template.
  3. Links to the American Heart Association / American Stroke Association’s websites can only be text links.
  4. The recognition icon may not be used as a link.
  5. The American Heart Association / American Stroke Association stylized logo cannot be used as a link.
  6. The American Heart Association / American Stroke Association logo cannot be shown on your site.
  7. The American Heart Association / American Stroke Association linking policy in its entirety can be found on the home page of www.heart.org.

If you have questions regarding marketing, advertising, public relations, or promotion of Workplace Health Solutions or the Workplace Health Achievement Index, please contact the American Heart Association Workplace Health Solutions Team at WHS@heart.org.


Workplace Health