 | Since 1995, the heart-check mark has guided consumers to heart-healthy choices as a good first step in creating an overall sensible eating plan, and today, it stands as the most trusted (63 percent) and the most recognized (83 percent) health symbol among food icons tested. Shoppers rely on the heart-check mark to make choosing heart-healthy products easy and convenient. And in September 2009, we learned that this brand awareness translates to increased sales. In-store sales data revealed that the heart-check mark boosts incremental sales an average of 5 percent when certified products were highlighted with a shelf hang-tag promotion along with messages distributed at check out.
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Targeting consumers where it matters most—the point of purchase—the program employs a variety of communications tactics designed to raise awareness of nutrition and the heart-check mark.
These promotions vary, but have included: shelf hang tags, cart cards, lighted signs, receipt-style messaging, floor ads, TV spots, media placements and more.
See the 2008/2009 fiscal year-in-review report for an example of our promotions.
Connect health-conscious consumers with your heart-healthy products. Certify your product with the American Heart Association today. Contact April.Whitfield@heart.org or (214) 706-1654.
Questions? See if they are answered in our list of frequently asked questions.
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