As part of our new initiatives around increasing Americans’ effort to live a healthier life, the Brand, Advertising & Design team launched a new national brand campaign focused on “Your Healthy Challenge.” Our goal is to educate the general public about simple steps they can take to live a healthier life by way of increased physical activity and better nutrition. In doing so, we drive users to our new, free “Healthy Challenge” tab on Facebook, where they register and participate by checking off weekly tasks, such as taking the stairs over using an elevator. The Challenge continues from week-to-week, where users can earn badges for their successes and challenge their family and friends.
Ultimately, it is our hope that those who participate in our Challenge will have formed new lifestyle habits around increased physical activity and better nutrition. We also expect participants to remain engaged with the organization in Facebook once they’ve completed the Challenge.
Please take action and help us spread the word virally by registering for Your Healthy Challenge and encourage your friends and family to do the same!
BRANDING Learn about the history of our brand, the importance of building and sustaining a strong brand, and our brand traits. You will also find links to our branding guidelines, image library, logos, and marketing hub.
TELL OUR STORY Strengthen your communications that will encourage dialogue that is meaningful and resonates with our audiences. You will also find links to our social communities and tools to help tell our story that is relevant to local communities.
ADVERTISING CAMPAIGNS Learn about our current national brand campaign, which drives Americans to Your Healthy Challenge to learn simple steps to live a healthier life. You will also find helpful links to our advertising creative, active public service announcements, and our current Ad Council campaigns.
HEART / STROKE INFOGRAPHICS Heart and Stroke Infographics are now available! The Science-approved infographics are visual representations of information created to present complex data quickly and clearly (in multiple file types).