Media PGR Partnerships

 

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MEDIA RELATIONS 

We partner with a number of media outlets both during Heart Month and throughout the year to present survivor stories, public service announcements and highlight community involvement and upcoming events. Our outreach efforts yielded more than 3 million impressions throughout the Greater Philadelphia area. Below is a summary of our efforts for the 2014-2015 fiscal year and samples of some of the collateral material we produced and distributed. 
 
Special Advertising/Publication 

Philadelphia MagazineOnce again this year, we partnered  with Phildelphia Magazine to produce a special promotions section for Go Red For Women.
Philadelphia Magazine

philly mag
 


Advertising Collateral
2015-2016 Transit (SEPTA Regional Rail, Trolley and Station Platforms)
Transit billboards were posted at Bryn Mawr, Paoli, Wynewood, Exton and Media stations and featured a variety of Lankenau Heart Institute physicians. Each board was customized with a dedicated message and a call to action.
 
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MORE FM
AHA and LHI took over MORE FM with an hourly station domination campaign for the entire first weekend in May. The 48 hour blitz launched a 2 week commercial campaign promoting the partnership. In addition, the station website housed a dedicated leaderboard during the campaign.
 
 digital badge
 
 


 
 
Philadelphia Business Journal
Print partners such as Philadelphia Business Journal and Main Line Today featured Go Red For Women ads leading up to the luncheon in May.
 
 ads
 
 


 
 
In the News
Media Relations Efforts yielded several news stories highlighting the rich partnership between Go Red For Women and Lankenau Heart Institute. LHI doctors have volunteered to be interviewed countless times about the importance of heart health and education.
 
 media
 

Donate Now

Contact:
Laura Hollot
Sr. Director - Go Red For Women
(215) 575-5226
laura.hollot@heart.org

Address all checks:
American Heart Association
One Penn Center
1617 JFK Blvd. Suite 700
Philadelphia, PA 19103

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